Blog marketing isn’t confined to brick and mortar operations by any means. In fact, the role that blogging can play in consultancy is amazingly versatile. Using blogs, RSS publishing, video and podcasting gives the consultant an amazing array of tools to broadcast their expertise to their target market. Moreover, it allows the consultant unfettered freedom [...]

While many of us use news search feeds regularly, most of the online world does not.  However, the average man/woman is now slowly but surely getting acquainted with RSS technology.
Shari Thurow has some tips on optimizing your feed:

Review your robots.txt file or the robots exclusion meta-tags to ensure that you are not preventing search engine [...]