Although many people are now turning to blogs for information and opinions, blogging has been around for about ten years. If you blog, you know that one of the benefits of blogging is the RSS feed that alerts your readers to a new post. Depending upon your niche, you and your readers may benefit from [...]
Small business owners are developing a big interest in RSS marketing. Business blogging is just hitting stride, and on the horizon are other exciting tools that can improve search engine visibility and draw customers to your site.
Drawing customers to a site is one thing, but how do you keep them coming back? A good RSS [...]
A local skate board retailer is interested in how search engine visibility and optimization will cross over to mobile web. What modifications will he need to make to his blog and site? He is wise to express interest given that his users are heavy mobile users.
Though this area of SEO is evolving, there [...]
Now available — Forrester podcasts! These free podcasts focus specifically on interactive marketing and feature and feature a series of interviews with analysts and industry leaders who spoke
at our Consumer Forum in October. Note that we are currently testing this new medium and we’re trying to figure out what works, what doesn’t. So we’d [...]
<Shameless plug> I’ll be at two Forrester events later
this month that you (or your colleagues) maybe interested in attending.
Social
Computing Boot Camp: Tapping Into The Power Of Empowered Consumers. This
is a small format (between 20-40 people) where participants learn how to
implement social technologies like blogs, RSS, social networking, and
podcasting within the marketing organization. This day-long [...]
It’s a guarantee that Apple is feeling ecstatic that its relatively recent iPod device is suddenly the savior of two of the most notable automobile manufacturers, Ford and GM. Both car companies are integrating iTunes software and iPod capabilities into their production lines for a stab at savvy car buyers. It’s no secret that the [...]
Although Yahoo!, parent company of Flickr, has made plans with other cell phone manufacturers, Nokia and Yahoo! have announced that the Flickr-capable phones that are in the works will be co-marketed by the two companies.
Because Nokia is the largest cell phone manufacturer, it makes sense that Yahoo! would place the bulk of their advertising dollars [...]
A few weeks ago I wrote about a service that sends an instant message every time
a selected RSS feed is updated. This is one way to make sure you are
rapidly appraised of any time sensitive developments online. There are
several other means of achieving the same ends, however.
Your mobile
phone, mixed with RSS, may be [...]