One of the biggest question we recieve from clients and potential clients is along the lines of “How do we measure our ROI” or “How do we know the campaign is working?”  This is definitely the largest gap in social media marketing right now.  However with a little bit of ingenuity you can pull some [...]

Content promotion strategies seek to engage your reader. The first and foremost consideration, after blog optimization succeeds in bringing traffic to your site, is how to keep their attention.
Content That Commands Attention

Your analytics provides data that tells you how long a reader stays on your site and which content  held their attention. Now Nielsen/NetRatings feels [...]

Blog optimization requires that you learn the language that your customer is using when seeking you out. After you have developed a “lexicon” of keywords and keyword phrases that are representative of you customers’ “lingo”, you have opened the door to the power of “pull” advertising. Your optimized site will pull your customer towards you, [...]

Blog marketing begins with knowing your audience. Performancing Metrics is a comprehensive metrics tool and service designed with bloggers in mind. More so, it has the ability to measure data from limitless blogs and across networks, catering to the needs of both large and small sites.
It’s free, easy to use, and will paint a [...]

Word just came through the Feedburner blog that Google is now reporting on subscriber figures. This is a big step forward as marketers and webmasters have had to speculate on what we know to be a growing proportion of readers using Google Reader and Google Personalized Homepage to read blogs.
From the Google Reader blog:

Publishers [...]

The standard measures for web metrics - unique visitors and pageviews - don’t apply anymore. The technologies of the web, particularly Ajax, have made these metrics outdated. They no longer hold the same value to web owners or to advertisers.
From Seattle PI:

Ajax — the software trick used on the page, Yahoo Inc.’s e-mail service [...]

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Back in October, I posted our initial research
on the ROI
of blogging. Many of you contributed your ideas, thoughts, and criticisms –
thanks so much as it was extremely helpful.
We’ve (finally) published the report – and
actually, there are two of them. The first is “The ROI Of Blogging: The “Why”
And “How” Of External Blog Accountability”. It’s [...]

FeedBurner was quick to announce their partnership with USA Today to provide analytics for their RSS feeds. 
FeedFoundry allows commercial publishers to manage hundreds and thousands of feeds with a simple dashboard. Tag feeds to form subcollections for comparative reporting. Manage feeds in bulk, applying sets of services across large collections of feeds with one [...]

Obviously, the experts are saying podcasting is growing by leaps and bounds.  Here are some figures in the Bridge Ratings survey found at MediaPost:

5 out of 300 have downloaded a podcast
20% of those people listen weekly
the average user downloads 6 podcasts and spends 4 hours listening per month
only 20% use the MP3 format to listen
by [...]