Posts Tagged ‘media’

Quality AND Quantity is the Key

Wednesday, February 20th, 2008

Just yesterday, Marketing Journal came out with a blog taken from Ryan P. Allis’s book “Zero to One Million” called The 20 Keys to Online Marketing.  Although all 20 items (which can be viewed by clicking on the link above) are quite relevant to the topic of blog marketing, it is more pertinent to take [...]

Business Blogging to Get Attention

Wednesday, September 12th, 2007

Unlike a print or radio ad campaign where, once verbiage and images have been signed off on you are done, business blogging and social media marketing is almost a living thing, requiring your attention on a daily basis. But unlike that print or TV ad that fades from your customer’s memory as soon as it [...]

RSS Feeds

Wednesday, January 31st, 2007

Charlene Li’s Blog - Charlene Li’s Blog
IT Conversations - IT Conversations
Web Ink Now - How innovative marketers use digital information to turn online browsers into buyers.
Business Blogging - Yahoo! News - Search Results for Business Blogging.
Social Media News - The latest news about the social medai.
RSS Marketing - Google News - Search Results for RSS [...]

Forrester podcasts — now playing

Tuesday, January 16th, 2007

Now available — Forrester podcasts! These free podcasts focus specifically on interactive marketing and feature and feature a series of interviews with analysts and industry leaders who spoke
at our Consumer Forum in October. Note that we are currently testing this new medium and we’re trying to figure out what works, what doesn’t. So we’d [...]

A new year, new adventures

Monday, January 15th, 2007

Happy New Year! Although just barely two weeks into it, it already feels….well, not quite old but more like "broken in".

Before you read too much further, don’t think that "new adventures"
means that I’m leaving either Forrester or this blog. I’m thoroughly
enjoying both but I’m going to be up to something new this year as well.

I’m [...]

Nielsen Media Research to Measure Internet Video and Audio

Friday, June 23rd, 2006

Nielsen Ratings is by far the best
known rating system for television.  Now Neilson wants to begin measuring online
content as well.

In its
announcement last week, NetRatings said it would partner with sibling Nielsen
Media Research to work on a single source panel to track and report combined TV,
Web, and digital media consumption. The plan calls for Nielsen [...]

Differentiating Communication Channels With RSS

Monday, November 28th, 2005

Despite its best efforts, the email inbox tends to be a clutter of relatively undifferentiated content. It’s easy to lose emails, hard to find them again later and prioritizing which messages to read is awkward to automate.
Enter RSS, a much more sophisticated and intuitive means of communicating. One of the primary advantages of [...]

iTunes is BIG Business

Tuesday, November 22nd, 2005

We all realize that downloadable music is hot right now, and will continue to remain so, but CNet’s recent story on iTunes selling more music than Tower Records or Borders is just the tip of the iceberg.
To merely see the revolution of downloadable content as pertaining to music, or even video is dangerous. [...]

RSS and Blogging for Real Estate Power

Wednesday, June 8th, 2005

The Inside Realestate
Journal is a realestate blog by a highly successful realtor, John Mudd.
A blog is basically an online journal, composed of short but frequent
postings in which the author shares his insights on a specific topic, his advice
and his experience. All of this leads to greater recognition for the author,
improves his name, generates media [...]