Posts Tagged ‘marketing_tools’

Adding Video to Your Marketing Mix

Tuesday, July 31st, 2007

Adding videos to your menu of online marketing tools is icing on the cake. But first you have to bake the cake. As attractive as videocasting is, much depends on the maturity of your site, your stockpile of optimized content, and the results from your current blog promotion campaigns.
It is not the wisest strategy to [...]

Blog Promotion Pre-Launch Prep

Monday, June 4th, 2007

Blog promotions should never begin without thorough preparation and never more so when launching a new blog.

A friend asked a seasoned colleague what answer to give if his first buyers asked how long he had been in the real estate business. “Just tell them it seems like forever and then start selling.” Of course, even [...]

HumbleBeads and Hot Marketing

Friday, April 6th, 2007

A small business profits handsomely with the inclusion of a blog in their marketing scheme. It particularly gives unprecedented exposure to artists, stylists, writers, craftsmen and all of those trades who, in the past, have had to rely on traditional and often costly methods to gain exposure.
HumbleBeads is so named for the humble quality of [...]

Communities Looking for an Online Home

Wednesday, April 4th, 2007

Some products have a natural born audience, a sub-culture of enthusiasts who have formed associations centered around the use of that product.
By way of example,if you sell motorcycles,sports cars, boats,skis,hiking equipment,fishing gear, or bicycles, you have an enthused and active community of your product’s users just waiting for a new place to congregate online.
Yet, many [...]