While podcast marketing will likely not replace TV or radio advertising in the near future, the fact of the matter is that podcast marketing can be a powerful business marketing tool. It offers the ability for businesses to reach customers on a new level, both through audio and video podcasting. Several businesses are beginning to [...]

When creating content for your business blog or Web site, it is important to consider content strategy. After all, how you present your content, as well as what you present, will have an impact on how many people are drawn to your business Web site. A good content promotion strategy is also a marketing tool. [...]

At Georgia’s chapter of the International Association of Business Communicators luncheon on September 26th, blogging experts from Bloomberg Marketing, TBS and EarthLink will speak about how using business blogs can be an effective marketing tool. That so many "big wigs" are taking to business blogging underscores the effectiveness and growing popularity of blogs as market [...]

Regular postings on your business blog, which are also distributed through RSS feeds, can be great marketing tools. However, it is important to note that you can cause damage if you are not careful about what goes up on your business blog. While images can add to the visibility and searchability of your business blog, [...]

Many business that start up blogs do not realize the importance of blogging technology in the realm of actual business marketing. Consequently, the business blog falls to the wayside after a few weeks. However, if you plan to take advantage of this online marketing tool, it is important that you start taking your business blog [...]