Posts Tagged ‘marketing-tips’

Positioning Your Brand

Monday, April 10th, 2006

Can you describe your brand in 3 words?  Many companies today are using 3 words to position themselves attractively:
Right she is.  Studies of trial juries have shown that average people (ie, those on juries) are best persuaded by case themes using threes, like …   1. Red, White, and Blue   2. Breakfast, Lunch, and Dinner   3. [...]

Consider Adding Podcasting To Your Marketing Mix

Tuesday, June 21st, 2005

Reaching your target market is getting increasingly difficult. Users are getting savvier and can get information from many sources. You need to embrace this medium as an additional and very powerful way to reach your market. Users are wanting information when they want it, how they want it, and in the format they want. The [...]