Brands are hiring people to lead their “social initiatives“. Armed with some perceived power afforded by the new position these individuals charge forward with initiatives to help the brands become more social and responsive to customers.
They engage in Twitter, get their brands positioned with a blog, gain presence in “communities” and try to position [...]

Sometime you wonder how the minds of leaders were programmed to think, or should we say, not to think about the customer experience first. The blogosphere screams with stories of major brands being anti-social to the customer.
Check out this one: Want To Win Customers? Don’t Be Like A Wireless Carrier Posted July 11th, 2008 [...]

When people discuss all this “social stuff” it sounds like a different language to a lot of other people. The virtual world has a language all of its own. Learning a new language takes time, practice and understanding. Business leaders don’t typically have a lot of extra time to practice and understand a new language. [...]

BtoB Online, a business networking website, reports that blogging is a significant player in business to business conduct. Its synopsis of blogging is that a consistent weblog does in fact influence networking and buying decisions for business leaders who are seeking blog authors’ opinions, and it’s a habit becoming more common all of the time. [...]

Microsoft has released a new software program combining photo sharing and RSS news feed capability for users to create their own slideshows and be provided with instant news updates on their personal computer. Microsoft Codename Max – its official title – utilizes RSS technology to give what would simply be a nice photo sharing format [...]

Today’s marketer is confronted with the effects of a melting-pot society more than ever before. Hispanic immigration has produced a strong second in consumer buying of American goods. Along with English-based promotion for an American culture (diverse enough in and of itself) many companies are raising an eyebrow at the idea of Spanish-based advertising that [...]

There’s a new source of website promotion combining established marketing technology with digital picture imaging. NASCAR.com is using a media player to loop digital photos to be downloaded by fans from the website and played on the user’s computer desktop. Digital photo downloading advertises to NASCAR followers through sponsorship tags and promo stamping added to [...]

According to MediaPost, video content distributed among portable players such as iPods and cell phones will take longer form over the next couple of years. Technology research firm In-Stat predicts that by 2008 consumers will be regularly accessing video content of lengths thirty minutes or longer. It’s not that long downloads aren’t available now, but [...]

To accomplish the basic purposes of a blog you need do no more than create an intelligible splattering of words at your blogsite. At the least you will be generating an increase in search engine hits, if nothing else. The public that stops by may do so only out of curiosity and then discontinue their [...]