Social Media, blogging, social video, networking etc. can be confusing for those just entering the space. Added to this confusion is the daily releases of new technology, new sites, new bells and whistle and the ongoing onslaught of business jumping into the space. Many individuals and organizations react to the hype and jump in unprepared, [...]
Sometime you wonder how the minds of leaders were programmed to think, or should we say, not to think about the customer experience first. The blogosphere screams with stories of major brands being anti-social to the customer.
Check out this one: Want To Win Customers? Don’t Be Like A Wireless Carrier Posted July 11th, 2008 [...]
When people discuss all this “social stuff” it sounds like a different language to a lot of other people. The virtual world has a language all of its own. Learning a new language takes time, practice and understanding. Business leaders don’t typically have a lot of extra time to practice and understand a new language. [...]
One of the latest innovations in new media technology is the click-to-call service. This service allows podcasters, bloggers and other businesspeople to offer customers an easy way to get in touch with a prepaid VoIP service that allows them to make a phone call with the click of a mouse. This service could be used [...]
When it comes time to create a marketing plan, you can use RSS technology to augment the other aspects of your marketing strategy. RSS marketing comes in a variety of guises, each with practical, low-cost solutions to raising online visibility, and reaching more customers. Here are some things that you can do with RSS marketing [...]
Podcasting is becoming more and more popular, and one way you can utilize your podcasting marketing strategy is to create a podcast product or press release. This can be especially helpful if you want to integrate interviews into the product release. And, you can include demos if you use a video podcast as your product [...]
When you have a marketing ingredient that is profitable on its own and mixed with other tactical devices, you have an instant recipe for promotional success, regardless of the approach. RSS technology fits this description as it is built for increasing the potential of podcasts, vidcasts, blogs, and other corporate marketing trends, and functions as [...]
Part of your RSS marketing strategy should include advertising on RSS feeds. Such advertising is targeted to the audience, and it can help you more effectively reach your target audience. And, because there are now RSS feed readers for mobile devices like cell phones and PDAs, you can reach your target audience anytime, anywhere.
Besides, as [...]
The rapid growth of the hispanic population in the United States creates a high demand for marketing directed to that very culture. The promotional and public relations strategies a company produces is no longer complete unless a reasonable level has been communicated at the spanish speaking group capable of generating a strong percentage of sales. [...]