Your business receives and sends messages daily, hourly and likely every minute of the day. The messages come from a host of intended and unintended communications. Whether it is an advertisement, marketing piece or conversations with salespeople, customer service, technicians or suppliers all are conversing with entire markets, the message is getting out. Ever wonder [...]

Sometime you wonder how the minds of leaders were programmed to think, or should we say, not to think about the customer experience first. The blogosphere screams with stories of major brands being anti-social to the customer.
Check out this one: Want To Win Customers? Don’t Be Like A Wireless Carrier Posted July 11th, 2008 [...]

When people discuss all this “social stuff” it sounds like a different language to a lot of other people. The virtual world has a language all of its own. Learning a new language takes time, practice and understanding. Business leaders don’t typically have a lot of extra time to practice and understand a new language. [...]

A new type of business marketing is on the rise: social marketing, in which consumers take a more active role in the messages they receive. Another feature of social marketing is that it allows the customer greater interaction with the business, fostering a sense of community and a feeling of "ownership." Social marketing makes use [...]

Starbucks is planning on using podcast marketing as an integral part of its latest marketing push. With its "Coffee Conversations" program, available as downloadable podcasts, Starbucks exemplifies the creativity that can be used in podcast marketing. Using podcasts is a good way to offer useful information that customers love in a format that is easy [...]

A successful marketing campaign will look at multiple demographics, and increasingly minorities have been using the internet more and more.  Usage grew several percentage points, from 46% a few years ago to 49% this year. (Pew)
While that number is still far lower than the estimated 69% of whites online, the growth is important to note.  [...]