One of the best reasons to blog is to achieve expert status in your field.  One blog that is always read by headhunters and their clients is the Marketing Headhunter blog.
He’s certainly seen as an expert in his field and with good reason.  His posts are relevant to his industry and they are almost always [...]

When you blog, you’re having a conversation with your customers. Blog about your upcoming products. Describe the products, and ask your readers to help you to make them better.
When you blog about your new products, not only do you get customer feedback and invaluable (free) consumer research before a product is launched, but you also [...]

Why develop a public blog for your company?
Because humanizes you. Microsoft’s Robert Scoble, an enthusiastic blogger, doesn’t speak for Microsoft. However, he represents a voice for Microsoft which isn’t a marketing sales pitch or PR spin. Before Scoble, Microsoft’s customers saw Microsoft the corporation: when they read Scoble, they realize that Microsoft is an [...]