Blogging has been around for a decade or more and businesses are beginning to see the value of blogging as a marketing technique. In the Internet age, businesses are now beginning to see the value in blogging and working with bloggers to promote products. Many consumers turn to blogs when seeking out information and product [...]
Blog marketing through the use of videos is rapidly gaining interest as it continues to result in increased traffic and conversions for online marketers.We recently touched on the importance of optimizing the images on your website. In a recent interview, Rohit Bhargava of Interactive Marketing confirms the importance for image and video/podcast optimization.
Image, Video and [...]
Charlene Li’s Blog - Charlene Li’s Blog
IT Conversations - IT Conversations
Web Ink Now - How innovative marketers use digital information to turn online browsers into buyers.
Business Blogging - Yahoo! News - Search Results for Business Blogging.
Social Media News - The latest news about the social medai.
RSS Marketing - Google News - Search Results for RSS [...]
Now available — Forrester podcasts! These free podcasts focus specifically on interactive marketing and feature and feature a series of interviews with analysts and industry leaders who spoke
at our Consumer Forum in October. Note that we are currently testing this new medium and we’re trying to figure out what works, what doesn’t. So we’d [...]
Back in October, I posted our initial research
on the ROI
of blogging. Many of you contributed your ideas, thoughts, and criticisms –
thanks so much as it was extremely helpful.
We’ve (finally) published the report – and
actually, there are two of them. The first is “The ROI Of Blogging: The “Why”
And “How” Of External Blog Accountability”. It’s [...]
Marketers maintaining a company’s online promotion through weblogging, RSS, website management, podcasting, vidcasting, and publications have to remind themselves that while it is important that the content be informative, topic-conscious, and user-friendly, the primary point of these strategies is search engine optimization. This is especially true for a consistent weblog.
Blogging can satisfy the marketing [...]
Every so often marketers that play a role in maintaining a company’s online promotion through weblogging, RSS, website management, podcasting, vidcasting, and publications have to remind themselves that while it is important that the content be informative, topic-conscious, and user-friendly, the primary point of these strategies is search engine optimization, or SEO to the cyberworld. [...]
There’s a growing movement amongst advertisers to appear wholesome and honest, because today’s consumers demand transparency.
A new company, AttentionTrust, aims to bridge the gap between users and marketers. AttentionTrust hopes to play the impartial, non-profit role in this relationship. They offer to manage your attention data and encourage companies to agree with their principles.
Their [...]
According to reports from the recent AdTech
convention in Chicago, companies are equally intrigued of business blogging
and fearful of it. Why? They’re afraid someone might say something bad about
them.
From the MediaPost article:
MARKETERS AT AD:TECH Tuesday indicated a deep ambivalence towards
blogs, saying that their companies urgently want a blog presence but, at the
same time, fear the consequences [...]
Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does. Most direct marketing reasons against RSS are in fact the result of inadequate understanding of RSS by most marketers.
Scheduled and autoresponder messagesThere are already a few services and software packages on the [...]