If you are in the process of researching Web 2.0 marketing strategies for your company’s blog, or if you have been speaking to potential SEO or Web 2.0 partners, you no doubt are deluged in acronyms and buzz words. SEO, SEM, PPC, long tail, AOV, ROI, CPA, CPC, conversions…these terms are delivered ad nauseum. [...]

Designer Mike Davidson will be thrilled when he sees his technical stats this week.  He wrote a fascinating article about CSS usage in 2003 that centered on how ESPN saved 2 Terabytes of bandwidth PER DAY when they switched to a CSS layout.   
Now, normally the fact that he made it to the homepage of [...]

Don’t underestimate the power of grassroots advertising.  Just like you and I, the general public is more likely to purchase something that a friend has told them is terrific.  Are you making a great product?  Do your employees realize just how great it is, or are they only motivated by how much money is in [...]