There are many ways to start and support a business blog, but to make your efforts productive, consider how your blog fits into your overall site.
Unfortunately, many business blogs are not truly integrated into a corporate Web site. They look like an afterthought, and optimization efforts suffer as a result. The very best business blogs [...]
Blog promotion can come in a variety of ways. You can promote your blog via directories and catalogs, via links in forums that are related to your subject matter, word-of-mouth in communities that are interested in your business area, and through other blogs.
The Wall Street Journal ran an article yesterday (unfortunately, it’s available only [...]
At the Blended Search Revolution at SMX, Google’s David Bailey spoke on the topic of Google’s Universal Search. When asked about SEO as it relates to Universal Search, Bailey responded “Well web results are still the primary results at Google and not backup, but Universal complements this listing.”
Bailey divulged a few tips that will help [...]
Warning: this is a rant - a rant to small retailers.
It’s called blog marketing people! It’s called search engine optimization! It’s called optimizing for local search!If you small retailers practiced it, finding you would not be akin to finding a needle in a haystack.
Missing in Local Search
I’m looking for unique baby gifts. I have a [...]
A local skate board retailer is interested in how search engine visibility and optimization will cross over to mobile web. What modifications will he need to make to his blog and site? He is wise to express interest given that his users are heavy mobile users.
Though this area of SEO is evolving, there [...]
From dentists to grocers, more and more small businesses are choosing to market their brand through intimate business blogs. These business owners understand the importance of keeping their name in front of their customers and prospects as much as possible. And, compared to print and television, blogging is less expensive and is just as likely [...]