Last week I posted on the importance of link building, and today I would like to expand on that topic a bit. The purpose of blog marketing is to get your weblog as much exposure as possible in the hope that the end result will be customers who are interested in the services you provide.
There [...]
If you’ve read this blog for awhile, you know that having quality content is an important part of a business blog. Your readers will not only appreciate content that’s interesting and relevant, they will also reward your blog with all-important inbound links to you material.
But does quality content guaranteelinks? Can you be certain that [...]
When considering all aspects that will make your blog more visible in search engines, link building should be on the list, if not close to the top. According to Wikipedia, “Reciprocal linking between websites is an important part of the search engine optimization process because Google uses link popularity algorithms (defined as the number of [...]
Adding a business blog to your site can be an effective way to improve your search engine visibility, but simply having a blog - even a very active one - isn’t enough. Here are a few business blogging strategies to consider.
Business blogging is a planned activity. Personal blogs may leave you with the impression [...]
Niche marketing is not new but it’s application via business blogging opens a myriad of opportunities to cultivate your target market.
We posted on aspects of niche marketing here and here. The objective in developing your niche market online is to establish yourself as a thought leader or expert in your given field. This can be [...]
If you have dedicated yourself to business blogging for the past few years you will have accumulated archives that are rich in relevant content. Does a post only serve it’s purpose at the time it is written? What about the wealth of information that you have preserved in your archives? And how does Google view [...]
If you are trying to run a profitable website, then search engine visibility is crucial to your success. I know that is an obvious statement, but too many businesses don’t take it as seriously as they should.
So how can business blogging help you to increase your search engine visibility? The two main areas [...]
Unlike a print or radio ad campaign where, once verbiage and images have been signed off on you are done, business blogging and social media marketing is almost a living thing, requiring your attention on a daily basis. But unlike that print or TV ad that fades from your customer’s memory as soon as it [...]
I’ve you’ve ever wondered how important back links are in regard to your search engine visibility, consider this. Adobe Acrobat Reader’s website is #1 on Google.com for the search term “click here.” Right about now you’re thinking, “So what!” Well, have you ever considered how they got to be #1 for a [...]