If you do business online (I’m sure you do) then no doubt you’ve been considering whether social media is an appropriate channel for your online marketing. If you are a small business, you are likely evaluating whether you or one of your staff can manage this channel, or whether it’s appropriate to hire an [...]

It occurred to me as I was speaking with a recruiter I’ve known for nearly a decade, that whenever new technologies come out - recruiters are one of the first of the business early adopters.  Let me clarify - this is different than consumer early adopters, these are BUSINESS early adopters.  Not the gadget geeks [...]

Web 2.0 evangelism was advanced in Africa upon the occasion of the first Africa Experiential Marketing Summit, fronted by futurist and brand wizard, Martin Lindstrom. The over riding theme that Lindstrom expounded - joined also by the Disney Institute’s Sara Jones and Liz Bigham - was the necessity of recognizing the inexorable shift in power [...]

One of the best ways to drive more traffic your way is to join a Yahoo! or Google group.  I’ve been an active member of the Yahoo! LinkedIN bloggers, Yahoo! Podcasters and Yahoo! Video Bloggers for months now, and recently was asked to join in the LinkedIN Bloggers as a moderator.  For a group that [...]