Blog marketing isn’t confined to brick and mortar operations by any means. In fact, the role that blogging can play in consultancy is amazingly versatile. Using blogs, RSS publishing, video and podcasting gives the consultant an amazing array of tools to broadcast their expertise to their target market. Moreover, it allows the consultant unfettered freedom [...]

Back in October, I posted our initial research
on the ROI
of blogging. Many of you contributed your ideas, thoughts, and criticisms –
thanks so much as it was extremely helpful.
We’ve (finally) published the report – and
actually, there are two of them. The first is “The ROI Of Blogging: The “Why”
And “How” Of External Blog Accountability”. It’s [...]

One of the top law firms representing clients in the life sciences, intellectual property and  at the US Supreme Court has added RSS feeds as a means of automating the delivery of topical news items to their clients and other interested parties.
With more than 1,000 lawyers in the US, Europe and Asia WilmerHale has an [...]