Posts Tagged ‘keywords’

Filtering RSS Feeds

Wednesday, March 5th, 2008

Though RSS Feeds are an amazing technology, enabling customers to receive up-to-date news from various resources in real time fashion, they can all be, well, pretty overwhelming.  Subscribing to feeds can be somewhat of an addiction.  The little orange button is nothing less than a quick invitation to begin receiving daily (and often multiple times [...]

Blog Optimization Differs From SEO

Monday, March 3rd, 2008

Optimization is a word you’ll hear a lot, but not all optimization is created equal. Search engine optimization and blog optimization aren’t the same thing. Business blogging may be an integral part of your campaign but your goal for your blog is to grow your reader base. A growing reader base means increased [...]

Custom Branding and Design

Monday, March 3rd, 2008

The two questions that many readers may be wondering when it comes to today’s topic are:

What is custom branding and design?
Why is it important to my business blog?

A blog site’s “brand” or platform really is dependent on your company’s needs, and, with the assistance of a blog marketing specialist who will be able to provide you with custom [...]

Fine-Tuning Keywords To Improve PPC Results

Thursday, February 28th, 2008

Yahoo! has just announced that they have expanded the number of ad keywords a site may exclude to 250 terms, up from 20 exclusion terms previously. Yahoo’s Excluded Words act on context sensitive ads displayed in search results. These excluded words can be applied to ad groups and entire ad campaigns. Yahoo’s exclusion approach is [...]

More Site Visitors = More Potential Revenue

Friday, February 22nd, 2008

Detailed blog marketing facts can be found at Daily Blog Tips.
You may have heard the phrase Search Engine Optimization (SEO) from your marketing consultant or from other business owners, but what is it?  You want your weblog and site to have frequent visitors, and SEO-friendly content will help you achieve this.  It will probably be helpful [...]

Tag - You’re It

Thursday, February 21st, 2008

Utilizing tags in conjunction with your blog is a crucial method to get your blog postings recognized through a search engine.  So what are tags?  Put simply, tags are keywords about the main ideas in your blog entry.  They need to describe your post specifically, but without being too “wordy.”  If you plan to use [...]

Business Blogging: Mining Your Archives for Gold

Monday, September 17th, 2007

If you have dedicated yourself to business blogging for the past few years you will have accumulated archives that are rich in relevant content. Does a post only serve it’s purpose at the time it is written? What about the wealth of information that you have preserved in your archives? And how does Google view [...]

How Important Are Back Links?

Thursday, September 6th, 2007

I’ve you’ve ever wondered how important back links are in regard to your search engine visibility, consider this. Adobe Acrobat Reader’s website is #1 on Google.com for the search term “click here.” Right about now you’re thinking, “So what!” Well, have you ever considered how they got to be #1 for a [...]

Blog Training: Search Engine Optimization Nuances

Thursday, September 6th, 2007

If you have taken any blog training, you no doubt are feeling that you have the formula down for search engine optimization and blog marketing. You probably may also be vaguely familiar with the love hate relationship between SEO and Google. One SEO expert suggests that the formula that you have learned, if applied without [...]