Corporate internal communications have typically been a one way street, a way for the corporation to disseminate information to it’s body of employees quickly and conveniently. Traditionally, transparency is not a pilar of corporate internal communications. But thanks to blogging, and blog technology, corporate intranets are going two-way.
Thanks to RSS and blog technology, [...]

Your employees are most definitely one of your key target audiences.

You need to motivate them.
You need to provide them with specific information pertaining to their work.
You need to educate them.
You need to integrate them in to the company and make them feel part of the community.
You need to build their [...]