When running a successful social media campaign one of the most time consuming aspects is keeping all of the accounts synced and updated.  It is vital in the world of social media marketing to provide a clear and consistent voice across all platforms you’re involved in.  In larger campaigns this can easily top 20 or [...]

Coremetrics 2007 is the latest release by Coremetrics for online marketing tools. This new version offers advanced tools that work with a variety of Internet marketing tools to evaluate elements such as blogging and RSS technology, podcast marketing, and other online tools in order to help businesses manage their online marketing campaigns. Yahoo Business reports:
"With [...]

Learning how to use all the new online marketing technology can be daunting. However, Capture the Conversation is a new Web site devoted to teaching the basics of the latest Internet marketing tools. Teaching about blogging and RSS technology, as well as social tagging and bookmarking and blog search engines are the goals of this [...]

Promotion that is web-based is transitioning out of a foundation of separated site location and individual content searches. Modern Internet users are demanding more functionality such as is provided through links, site mergers, and attatched search engines. The desire for a more networking-friendly corporate world-wide-web has laid the building block for search engine exclusivity such as [...]

Business marketing experts agree that at the very core of commercial promotional tactics is customer service.  Public Relations is no longer a matter of clearly communicating your product’s use, but is an art of meeting the public’s increasingly more intense expectation of service.
Your current and potential clients are most satisfied when your company is actively [...]

Internet Retailer’s latest survey on business operations and stability suggests that internet businesses are prepared for business.
The latest Internet Retailer survey—this one on current business operations and profitability—reveals that most retailers taking part in the survey are established, profitable for at least the last two years and expect robust sales growth, with 40% anticipating growth [...]

As a big user of Writely, Basecamp, LinkedIN, Digg, Flickr, Performancing and dozens of other applications on this list, I was excited to see all the great companies profiled.
But, more than a review of great sites I already use, I was again reminded of sites I want to check into.  Some interesting sites that [...]

Take a look at this ad for a martial arts studio. 
They’ve studied the surrounding area and created an ad that fits well with it.  Now, take that idea to online advertising.
You have to come up with an ad that:

works with many sites
looks custom for the site it is on
evokes emotion (laughter, tears, excitement)
is memorable

Is [...]

NBC purchased iVillage for a whopping $600M.  Of course, that’s still a few million shy of what iVillage wanted to bring, but what’s a few million dollars between friends?
NBC Universal will pay $8.50 a share to acquire 100 percent of
iVillage; that comes to about $600 million. It’s the first major
internet acquisition for NBCU in some [...]