The media landscape has undergone a drastic change over the past fifteen years. In the past, television was the main form of media consumption by consumers, now, the internet and video games have emerged on the top of the list, changing the media landscape and forcing marketers to look at consumers in a new light. [...]

It’s exciting to see mainstream marketers turning to blogs and conversational media to develop their ad campaign.  From the propane ad featuring Hank Hill of King of The Hill set to the music of Eric Clapton’s "Cocaine" to Budget Rental Car’s silly but fun "Up My Budget" scavenger hunt, we’re seeing a host of seemingly [...]