Blog marketing goes beyond RSS publishing, great content and Google analytics. It also encompasses becoming well acquainted with your online neighborhood. A builder is always looking at possible land to develop, keeping an eye on what land is being bought, and by whom, in the neighborhoods and towns that their brands compete in.

And so should [...]

Just want to touch on two recently posted topics; web analytics and social media marketing.

Microsoft to Introduce New Web Analytics Tool
We posted on the importance of using your Google analytics, or a comparable tool, to determine the effectiveness of your various blog marketing campaigns and to determine the strength of your search engine visibility. We [...]

Search engine visibility is key to bringing you market through your online front door, but obviously the game doesn’t end there.
Blog Optimization Issues an Invitation
Your optimized content, metaphorically speaking, is an invitation for all to come to the dance. Your traffic numbers show that thousands have answered the invite and have come through the door.

So [...]

Blog promotion campaigns focused on driving traffic to your e-commerce site are all for naught if your customers can’t get their shopping carts out of your door. Shopping carts abandoned during the final stages of a transaction can be attributable to a number of factors.Bryan Eisenberg at ClickZ.com has pointed out that lack of [...]