So, have you checked your referral stats, gone into Feedburner, and been surprised at how many Google subscribers you have?
You may be nodding or not. It seems to be varying according to niche, but one thing is clearly apparent: for business-related blogs, Google is dominating.
Small Business Trends is reporting that 72% of subscribers, over [...]

Word just came through the Feedburner blog that Google is now reporting on subscriber figures. This is a big step forward as marketers and webmasters have had to speculate on what we know to be a growing proportion of readers using Google Reader and Google Personalized Homepage to read blogs.
From the Google Reader blog:

Publishers [...]

Hitwise has released some statistics on the popularity of various web based feed readers.

The market share of US visits to Bloglines was 3 times greater than Rojo, its nearest competitive web-based feed reader. The chart below shows the traffic trend over the past year for the leading web-based feed readers. You can see that [...]