Niche marketing is not new but it’s application via business blogging opens a myriad of opportunities to cultivate your target market.
We posted on aspects of niche marketing here and here. The objective in developing your niche market online is to establish yourself as a thought leader or expert in your given field. This can be [...]

Jon Udell, lead analyst and blogger in chief at the Infoworld Test Center, has written a column about the powerful scalability of XML, the technical foundation of RSS. He believes that XML based communication will ultimately create more scalable, more easily categorized and more accurately searchable databases than database-centric systems that enterprises traditionally associate [...]