Adweek covered a recent study conducted by Universal McCann that shows some interesting things about US consumers and social media. The survey was a repeat of one done in September 2006 by the research firm. The second survey showed that the number of survey respondents who regularly read blogs jumped from just over 50 percent [...]
Really Simple Syndication (RSS) has been around for about ten years and it is used to syndicate data that is published on a Web site. Today, many Web sites are built with RSS marketing in mind. Most blogging platforms also routinely publish an RSS feed, which Web browsers and news readers will recognize. (You’ll often [...]
Blogging is an essential component of a new marketing strategy, but how do you let the world know about your blog? If your blog is part of your Web site, some readers may find your blog by looking at your Web site. That’s one way to generate traffic, but a more effective way to promote [...]
What is the difference between a search engine and an RSS feed? Search engines and RSS feeds are two different tools work together - like a set of gears - to drive different parts of your marketing strategy. A solid approach uses both search engine visibility and RSS marketing to get visitors to a site [...]
RSS marketing strategies can enable your clients to subscribe directly to information on your Web site. RSS marketing is an efficient communications tool in a comprehensive strategy to improve search engine visibility.
An RSS marketing strategy will supply your customers with the latest information about your business. You provide an RSS feed on your Web [...]
Though RSS Feeds are an amazing technology, enabling customers to receive up-to-date news from various resources in real time fashion, they can all be, well, pretty overwhelming. Subscribing to feeds can be somewhat of an addiction. The little orange button is nothing less than a quick invitation to begin receiving daily (and often multiple times [...]
Although in the grand scheme of things, RSS feeds are novel additions to the World Wide Web, the fact of the matter is that they are not going anywhere anytime soon, if ever. They have become a welcome aid to many businesses because they offer a way to get significant information to customers fast.
Remember the [...]
Business Blogging is likely to be an essential business tool for your company. In Tuesday’s post, we mentioned that when your business has a blog, tt shows your customers, clients (and would-be customers and clients) that you are up to snuff with the latest in business communications.
With a business blog, your business can keep your [...]
Charlene Li’s Blog - Charlene Li’s Blog
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Web Ink Now - How innovative marketers use digital information to turn online browsers into buyers.
Business Blogging - Yahoo! News - Search Results for Business Blogging.
Social Media News - The latest news about the social medai.
RSS Marketing - Google News - Search Results for RSS [...]