Just how do today’s companies promote their content?  They promote it by using a variety of methods, including traditional advertising.  However, Web 2.0 companies use these methods too:

Social Bookmarking Sites
Viral Video
Beta Software
Podcasts
AdSense
Networking at blogging events
Technorati Tags

And, don’t discount the power of advertising on other blogs.  I’d suggest Federated Media and BlogAds.  They both offer a [...]

John Batelle’s FM (Federated Media) is astounding in the quality of bloggers found in the network.  The conversations taking place on these blogs are ones that are:
1.  Quality Conversations that readers enjoy2.  Participatory Conversations3.  Highly coveted by advertisers that want ‘in’ on blogs
The bloggers have full say over who they choose to approve, and [...]