Channel Register explores the benefits to business of enterprise RSS. RSS has its benefits not just to executives and marketing departments in following news, but also internally to distribute news and project information. One way to do this is through a private internal blog system. However, maintaining RSS software company wide could be an IT [...]
Christopher Salazar has 5 reasons why Corporations *should* embrace blogs. He says:
Informal Blogs create "trust"
Customers want to feel safe with companies
Establishing trust enhances relationships
Relationships will bring business
Take a look at his 4 other reasons Corporations Need Blogs. Particularly I agree with #4.
Sometimes the divide between the corporate office and the employees is thousands of miles apart. And, sometimes that divide is not merely literal.
Of course, add language barriers and communications hurdles (VoIP, IM, etc.) and this necessary communication can destroy your business.
One of the easiest and most effective methods for preventing the potential communications disastor is [...]
Some businesses need a custom RSS solution. They may need special applications or server-side solutions that only a custom application can offer.
Some ways to know if you need custom RSS:
You don’t need a blog, but need an RSS feed
You need behind-the-firewall security
You have a static page but need to have it scraped and have [...]
Business bloggers often have a difficult time choosing a blog platform. That is, until they find Blogsites.
Take a look at what comes with a Blogsite:
Amazing Online Visibility
Dynamic Syndicated Real Time News
Dynamic Syndicated Guest Weblogs
Dynamic Syndicated Topical Briefings
Real Training and Technical Support
Expert SEO and Content Advice
Site Branding
SEO
Topical Keyword Organization
Multiple Weblog Choices
Mulitiple Authors and Author Roles
Scaleable
Enterprise Level [...]
GE is counting on podcasting in their newest healthcare marketing campaign. Healthcare Re-Imagines will use all sorts of online media buys, but their podcast is particularly interesting in that in it they explain why they expressly chose to eliminate humor from the media campaign:
In the podcast, (the marketing director) explains the company chose to [...]
Attensa’s web-based reader was launched today with support for Outlook. I was able to preview this earlier and I have to say I was pretty impressed.
Matthew Bookspan,
Director of Product Management for Attensa gave me a guided tour, via GoToMeeting and he showed me everything from adding feeds manually to the almost real-time syncronization with [...]
You really must take time on a regular basis to see if your blog is achieving the goals you initially set out to achieve. If you didn’t set blogging goals you really should set aside some time very soon to do that.
Develop a content strategy
If you are serious with your blogging, you should have a [...]
A recent article called 2006 the "Year of RSS". It’s hard to argue with the authors key points. Between the deep integration in Windows Vista, to the impending release of Internet Explorer 7, to an increasing number of businesses getting serious about enterprise RSS there is a lot happening in the industry right now.
I saw [...]