There’s a great article that appeared in the Toronto Globe and Mail over the weekend about business blogging and its corporate value. The article explores some excellent points about the value of blog marketing from the perspective of Jim Estill, a Canadian blogger and the CEO of Synnex Canada, Ltd.
He points out that [...]

The New York Times has a story about a CEO who blogs — Jason Goldberg of Jobster.com. It tracks a series of posts that Goldberg made at the end of last year, that denied that Jobster was laying off employees. And on January 3, Goldberg posts a layoff announcement of 66 employees.
The ironic thing is [...]

If you truly want to have your
internal blog read, you can’t simply set it up and assume your
employees will gravitate towards it. A strategy must be undertaken to
make it a daily must-read. Continued from Part One.

Job growth looks to be strong next year.  If you are in the business of wooing top talent (and who isn’t?) a blog is a great way to position yourself as a good company to join, according to Steve Rubel of Micro Persuasion:
In 2006 blogs will play a bigger role in how companies find and [...]