A key part of any business’s blogging strategy needs to be answering the "what happens when employees start to blog?" question.
Opera, a small web browser company, has decided that the best way to control what their employees blog about is to simply trust them to do the right thing and be smart.
Their blogging policy is open [...]

Around 2000 of Sun Microsystems’ employees are blogging, Computerworld reports in the article "Sun seeks to increase and boost corporate blogging". The company believes it has benefited from this low-cost activity:
Blogs have helped salespeople get in the door of potential clients that in the past had been hard to approach, Bray said. From a [...]