RSS Marketing Strategies point to RSS as a superior way of getting your “transactional” (i.e. “buy this”) messages out than e-mail does.
That wise perspective is offered by Rok Hrastnik, author of the new e-book entitled Unleash The Marketing and Publishing Power of RSS.
Rob writes that, “it’s time to take on e-retailers, online service providers and [...]

Business Blogging is likely to be an essential business tool for your company. In Tuesday’s post, we mentioned that when your business has a blog, tt shows your customers, clients (and would-be customers and clients) that you are up to snuff with the latest in business communications.
With a business blog, your business can keep your [...]

Blog Promotion strategy that is often overlooked involves locating blogs with topics somewhat similar to yours and placing relevant comments in their comment box area.
This can be effective especially for those blogs that let you create your own online identity with the main Web address or URL of your blog included as a link to [...]

RSS publishing frees up man power. Who is responsible for emailing your company newsletter? How much time does it take for them to format, write and send it out? How much time is wasted keeping the email list up to date? How many of your company emails end up deleted or consigned to spam?
Wouldn’t you [...]

Blog Marketing is how I spent a good bit of today. Not marketing my own blog, but helping someone else with theirs.
 
Want to know what I was doing earlier today? I received, and then acted upon, an email from a friendly competitor who writes about the same subject I do in one of the other [...]

I came across a nice email newsletter application that has an entirely online engine called Letterpop.com.
I know you can turn your blog’s RSS feed into an email newsletter using apps like feedblitz.com, but it’s just not the same.
Content in an email newsletter tends to be collated and more selective, as opposed to the content [...]

Happy New Year! Although just barely two weeks into it, it already feels….well, not quite old but more like "broken in".

Before you read too much further, don’t think that "new adventures"
means that I’m leaving either Forrester or this blog. I’m thoroughly
enjoying both but I’m going to be up to something new this year as well.

I’m [...]

One of the ways businesses use to promote their corporate blogs or websites is to append the URL to the end of all their emails as a signature. The smarter businesses also add a description of their blog or site as well as a selling message to entice people to click on the link.
Now a [...]

ReminderFeed is a new service that lets you create simple "reminder" notifications that can be subscribed to by RSS.  You might be saying, "I have an alarm and callender on my phone/ I can automatically send myself an email like this/I have a memory like none you’ve ever seen!"
The advantages to such a service, however, [...]