There are skeptics who maintain that RSS marketing solutions will exist as a complement to existing corporate marketing idea like email marketing. However, with software companies like Microsoft and a variety of Internet browsers (like Opera and Firefox) racing to make sure that they are compatible with RSS technology, it is likely that RSS efforts [...]

RSS technology is very compatible with email marketing. In token of this, the latest offering from EmailLabs is an email marketing program that allows an RSS delivery option. Because RSS marketing offers better delivery, and can help marketers avoid improperly filtered emails, EmailLabs 4.8 will be utilizing RSS technology, reports TMCnet.com:
"We enable marketers to offer [...]

When creating a strategy for content promotion, don’t leave out email. Your email marketing materials represent an important part of your business marketing strategy. And that means that they should be interesting and compelling. Creating email messages that recipients want to open and read is key. Robb Wilson offers some great tips on designing an [...]

If you’ve ever put out a thrown-together newsletter then you know that they can certainly come back to haunt you.  People frequently archive their email newsletters so if you are in the habit of releasing shoddy material, it may come back to bite you.
Successful email newsletters mimic print newspapers.
Be sure you have a locked-down editorial [...]

Email newsletters should not be overlooked when designing your site.  Your site should contain one subset that is designed to capture email addresses.
In some cases, site owners will choose the email newsletter to do this.  By agreeing to be a member of your email list, your subscribers are telling you that they:
Like your siteMost of [...]

Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what e-mail marketing does. Most direct marketing reasons against RSS are in fact the result of inadequate understanding of RSS by most marketers.
Scheduled and autoresponder messagesThere are already a few services and software packages on the [...]