There’s a great article that appeared in the Toronto Globe and Mail over the weekend about business blogging and its corporate value. The article explores some excellent points about the value of blog marketing from the perspective of Jim Estill, a Canadian blogger and the CEO of Synnex Canada, Ltd.
He points out that [...]

RSS marketing strategies can enable your clients to subscribe directly to information on your Web site. RSS marketing is an efficient communications tool in a comprehensive strategy to improve search engine visibility.
An RSS marketing strategy will supply your customers with the latest information about your business. You provide an RSS feed on your Web [...]

The Sales Department:
Keeping a national (or international) sales force in constant communication with each other and with the company can be a challenge without an internal blog.
However, using something as simple as an internal blog can save your company time (and money) as you see the efficient communication and increased productivity an internal blog brings.
1.  [...]

You spend a great deal of money in research and development every year.  But that data can’t be efficiently distributed without RSS.
Put your white papers, your demographic data, your product research, and competitor analyses on a research feed.  Now your public relations department, your sales force, and your board can all benefit from your research [...]

Every week much time is spent categorizing and organizing email, especially business email.  In fact, McAfee just completed a survey highlighting the time we spend dealing with spam:
According to the Americans surveyed, email spam is the No. 1 technology time waster (49%) by wide margins over other tech annoyances including automated voice response systems (24%) [...]