There’s a great article that appeared in the Toronto Globe and Mail over the weekend about business blogging and its corporate value. The article explores some excellent points about the value of blog marketing from the perspective of Jim Estill, a Canadian blogger and the CEO of Synnex Canada, Ltd.
He points out that [...]
Warning: this is a rant - a rant to small retailers.
It’s called blog marketing people! It’s called search engine optimization! It’s called optimizing for local search!If you small retailers practiced it, finding you would not be akin to finding a needle in a haystack.
Missing in Local Search
I’m looking for unique baby gifts. I have a [...]
Back in October, I posted our initial research
on the ROI
of blogging. Many of you contributed your ideas, thoughts, and criticisms –
thanks so much as it was extremely helpful.
We’ve (finally) published the report – and
actually, there are two of them. The first is “The ROI Of Blogging: The “Why”
And “How” Of External Blog Accountability”. It’s [...]
InternetRetailer has a lengthy introduction to RSS in this months’ issue, focusing on RSS marketing and the superiority of RSS over email.
Titled "Cutting through the clutter: RSS bypasses e-mail - and may be the ultimate segmentation tool," some of the most interesting highlights from the article include:
Part of the appeal of content delivery via
RSS for [...]
Project management is a natural fit for RSS technology. Deploying RSS will
make give your project management efforts greater efficiency, dynamism and
accountability.Some advantages to using RSS for project management
include:
Group emails get lost in inboxes and are hard to view as a group,
chronologically. RSS enables the creation of a unique feed for a
particular project. That feed is [...]
At a time when media companies are realizing the old broadcast models are losing their effectiveness, you no longer have to wait for your favorite industry publications to adapt to your particular needs.
While it’s considered good practice in every field to subscribe to a handful of prominent magazines, attend conferences and maybe subscribe to email [...]