What is the difference between a search engine and an RSS feed? Search engines and RSS feeds are two different tools work together - like a set of gears - to drive different parts of your marketing strategy. A solid approach uses both search engine visibility and RSS marketing to get visitors to a site [...]

To make the most of business blogging, you’ll need to commit some time and energy toward learning good blogging techniques. While your blog content should focus on your audience, you’ll want to stay mindful of the opportunities you’ll have to promote, optimize and market your blog.
A good training course can help you recognize and manage [...]

A financial advisor and new business blogger that I worked with objected during blog training that he really hasn’t the time to go traipsing around the internet leaving comments on blogs. I asked him how many networking events he attends regularly. A glance at his calender indicated that those activities comprised a far greater bulk [...]

Back in October, I posted our initial research
on the ROI
of blogging. Many of you contributed your ideas, thoughts, and criticisms –
thanks so much as it was extremely helpful.
We’ve (finally) published the report – and
actually, there are two of them. The first is “The ROI Of Blogging: The “Why”
And “How” Of External Blog Accountability”. It’s [...]

InternetRetailer has a lengthy introduction to RSS in this months’ issue, focusing on RSS marketing and the superiority of RSS over email.
Titled "Cutting through the clutter: RSS bypasses e-mail - and may be the ultimate segmentation tool," some of the most interesting highlights from the article include:

Part of the appeal of content delivery via
RSS for [...]