What comes to mind when you hear the word blog?  Is it a bunch of words on a web page, ideally expressing a message of some sort to the reader?  That is what many people first think of when they hear this word, and, initially, this is what many first time blogs are comprised of.  [...]

Thanks to my colleague Peter Kim, I’ve been tagged so I have to respond with this post. What’s going on? There’s this viral thing going on called "Blog-Tag" where the blogger writes five things about themselves not widely known, and then "tags" five other people to continue the chain. This online tagging game was recently [...]

A press release announcing the world’s first pharmaceutical podcast just illustrates the point that you don’t have to market to sell something.  While that seems odd, and even contradictory, consider that consumers no longer want to be talked at or sold to, rather they want to be the chooser, and if you can educate them, [...]