Adweek covered a recent study conducted by Universal McCann that shows some interesting things about US consumers and social media. The survey was a repeat of one done in September 2006 by the research firm. The second survey showed that the number of survey respondents who regularly read blogs jumped from just over 50 percent [...]

Happy New Year! Although just barely two weeks into it, it already feels….well, not quite old but more like "broken in".

Before you read too much further, don’t think that "new adventures"
means that I’m leaving either Forrester or this blog. I’m thoroughly
enjoying both but I’m going to be up to something new this year as well.

I’m [...]

Is your company a leader in a certain area?  Or, is your company a relative unknown?
Either way, you can benefit from an eBook strategy. 
In the first case, where you are a known leader, you can offer up some expert tips gleaned from your years of experience.  Offer the eBook on your site to:

Give the [...]