Blogging is an essential component of a new marketing strategy, but how do you let the world know about your blog? If your blog is part of your Web site, some readers may find your blog by looking at your Web site. That’s one way to generate traffic, but a more effective way to promote [...]
Blog promotion can come in a variety of ways. You can promote your blog via directories and catalogs, via links in forums that are related to your subject matter, word-of-mouth in communities that are interested in your business area, and through other blogs.
The Wall Street Journal ran an article yesterday (unfortunately, it’s available only [...]
You know that you need to promote your blog, and you know about blog directories and catalogs, but you’re looking for other ways to build links. Blog promotion isn’t limited to directory listings. You can use other avenues to build permanent links to your blog and to your site.
First, look at your business. What do [...]
When you take up the gentle art of business blogging, there are a few steps you can take that will assist you with optimizing your blog. Blog optimization ensures that your blog reaches the market segment you’re speaking to.
Whileblog optimization is different than search engine optimization, you will use some of the same techniques [...]
Optimization is a word you’ll hear a lot, but not all optimization is created equal. Search engine optimization and blog optimization aren’t the same thing. Business blogging may be an integral part of your campaign but your goal for your blog is to grow your reader base. A growing reader base means increased [...]
PodcastAlley.com is a directory for podcasts and an intuitive portal for users to find podcast content.
Unlike many directories, which users find frustrating, PodcastAlley has many more ways to find content. From the Top 10 of the Month to Featured Podcasts to Newest Podcasts. Each category of which can be subscribed to by RSS.
PodcastAlley features 28,174 [...]
Back in October, I posted our initial research
on the ROI
of blogging. Many of you contributed your ideas, thoughts, and criticisms –
thanks so much as it was extremely helpful.
We’ve (finally) published the report – and
actually, there are two of them. The first is “The ROI Of Blogging: The “Why”
And “How” Of External Blog Accountability”. It’s [...]
One of the first steps in starting any blog is to get noticed. The easiest way is to submit to directories. It takes some time, but reaps well in the future.
By submitting to general directories and regular directories, your site will be categorized for searches, will appear in search engines. So, greater audience reach and [...]
One common Knowledge Management initiative inside of many organizations is the creation of an expert locator database. The intention behind these projects is to catalog the knowledge held inside the organization and identify who holds knowledge in a variety of useful subjects.
With such knowledge-resource holders clearly identified project initiators and others seeking knowledge-based assistance [...]