Earlier this month, Starbucks launched a new Web site. Launching a business Web site is nothing new, but this Starbucks site was established to capture consumer feedback and ideas about how the company should modify itself to perk up its US coffee sales. The comments have rolled in by the hundreds to the MyStarbucksIdea.com.
The site [...]

Thanks to my colleague Peter Kim, I’ve been tagged so I have to respond with this post. What’s going on? There’s this viral thing going on called "Blog-Tag" where the blogger writes five things about themselves not widely known, and then "tags" five other people to continue the chain. This online tagging game was recently [...]

Dell Hell is much talked about online and those of us who own a few Dells can attest to their abhorrent customer service.  Most of the online commentary about Dell’s new blog is a good representation of the sentiment caused by Dell’s customer service and their previous conclusion that ignoring the mess would make it [...]