Really Simple Syndication (RSS) has been around for about ten years and it is used to syndicate data that is published on a Web site. Today, many Web sites are built with RSS marketing in mind. Most blogging platforms also routinely publish an RSS feed, which Web browsers and news readers will recognize. (You’ll often [...]

RSS Marketing Strategies point to RSS as a superior way of getting your “transactional” (i.e. “buy this”) messages out than e-mail does.
That wise perspective is offered by Rok Hrastnik, author of the new e-book entitled Unleash The Marketing and Publishing Power of RSS.
Rob writes that, “it’s time to take on e-retailers, online service providers and [...]

You spend a great deal of money in research and development every year.  But that data can’t be efficiently distributed without RSS.
Put your white papers, your demographic data, your product research, and competitor analyses on a research feed.  Now your public relations department, your sales force, and your board can all benefit from your research [...]