When people discuss all this “social stuff” it sounds like a different language to a lot of other people. The virtual world has a language all of its own. Learning a new language takes time, practice and understanding. Business leaders don’t typically have a lot of extra time to practice and understand a new language. [...]

Your customers are not just consumers. They are your marketing department, your product development specialists, and the secret to your success—an untapped resource waiting to be invited to the table.
The concept of involving your customers in your business isn’t a new one; blogging just takes it to a new level, largely because you often aren’t [...]

Clearly, if you are not blogging, you are losing customers you could be gaining, you are losing customers you currently have, you are losing influence you could be wielding, and you are losing out on relationships that could redefine your company. When your customers are talking, you have a responsibility to engage with them.
The great [...]