Creating value is key to an online marketing strategy. Most Web sites are sales pitches, and what’s the value in that? Some businesses look at their Web sites like they’re electronic billboards. You can do that to your Web site if you want to, but the problem with doing that is that once your [...]

Looking at this recent report about online car buyers brings back memories of my father who sold cars for a living. Dad would have been a huge fan of blog marketing.

One in five in-market consumers surveyed - approximately 20 percent - said they would likely to buy a vehicle over the internet if such a [...]

Still telling advertisers your click through rate?  If so, Amy Aeurbach may have a bone to pick with you.  She says if you are still using the antiquated and unreliable metric, you should be ashamed.
If you are still reporting the click-through rates of sites in any
reporting presented to clients, I implore you to stop. Because [...]