Posts Tagged ‘credibility’

Why Small Businesses Should Blog

Tuesday, April 8th, 2008

Blogging is one of the best things to happen to small businesses. Why? Internet marketing isn’t so much about being the biggest business in your field, or spending the most on your advertising and marketing. It is about being found in the right place at the right time.
How many times have you eaten [...]

For Consistent Results, Be Consistent!

Tuesday, April 1st, 2008

One of the mistakes bloggers make concerns the frequency of their posts. Your blog traffic will increase substantially if you post consistently. Some bloggers choose the daily posting schedule; others post less frequently, but still manage to maintain a regular posting schedule.
Your best bet is to be consistent, regardless of the posting schedule you [...]

The Real Value Of Blog Marketing

Wednesday, March 5th, 2008

I ran across an interesting blog post about the value of blogging. The post is from Rick Spence, a marketer and blogger in Canada. Although his post is long, it’s worth the time to read it. He details why business blogging is so effective and what it will and won’t do for [...]

If You Build Them, They Will Come

Tuesday, March 4th, 2008

Last week I posted on the importance of link building, and today I would like to expand on that topic a bit.  The purpose of blog marketing is to get your weblog as much exposure as possible in the hope that the end result will be customers who are interested in the services you provide.
There [...]

Upping the Ante

Friday, August 31st, 2007

When it comes to promoting your business online there are plenty of places to turn. Of course you can always advertise, but remember: advertising creates awareness, not sales. It’s good, hard marketing that builds your sales percentages.
Advertising and marketing combined will, however, build your search engine visibility. People today use search engines to find information, [...]

Business Blogging Liabilities

Friday, June 15th, 2007

Business blogging can be scary, there is no denying that. An angry customer, unscrupulous competition, or a troublemaker (known as a troll) all can end up at the end of your well written post in the form of malicious or slanderous comment.
But then, someone could slip in the aisle of your store, or one of [...]