Deciding if you want to hear back from your readers really depends upon the purpose of your blog. Do you want your blog to be a place your employees come to when they have a problem with a work issue? No, I don’t mean a grievance, but an actual dilemma that requires teamwork to solve. [...]
If you’ve ever put out a thrown-together newsletter then you know that they can certainly come back to haunt you. People frequently archive their email newsletters so if you are in the habit of releasing shoddy material, it may come back to bite you.
Successful email newsletters mimic print newspapers.
Be sure you have a locked-down editorial [...]
Combatting the quiet internal blog is necessary to achieve a successful blog within your company. One technique I’ve found to be particularly helpful is discussion starters.
Try posting before work (ie on the weekend or right at the end of the day on Friday) on Monday a discussion starter. Ask for comments all week. If you [...]
This is the last part of a 6-part series on Successful Business Blogging.
To keep your readers, you must be useful to them. But, how do you know what resonates with them? What are they clicking? What topics are most popular?
Scrutinize:
1. Your analyticsKnowing just what they are doing can help you know what works and what [...]
Every week much time is spent categorizing and organizing email, especially business email. In fact, McAfee just completed a survey highlighting the time we spend dealing with spam:
According to the Americans surveyed, email spam is the No. 1 technology time waster (49%) by wide margins over other tech annoyances including automated voice response systems (24%) [...]
Large corporations often use instant messaging on a day-to-day basis. They may utilize IMS to stay in touch with the sales department via IM, or the production team may use IM to coordinate video shoots across a small geographic area. But, security concerns are widespread and wellfounded.
Never post personal information on IM. Never respond to [...]