One of the main worries of a business going into blogging is "filtering" what gets online. Basically, there are legal reasons, PR reasons, and sometimes incorrect assumptions that lead a company to desire that information that goes onto its blog, or the blogs of its employees, be filtered. By this, I mean that companies don’t [...]
Jennifer Jones interviewed Seth Godin for Podtech and I want to highlight some key quotes related to why you should be blogging and interacting in the social web.
The thing about Social Media that frustrates marketers to no end is that you can’t buy attention and that if you have no choice, but to think and [...]
When it comes to corporate communications, new technology offers a variety of choices. Whether keeping in touch with empoyees, or spreading your corporate message to current and potential customers, it is important to consider your technology options. Mobile phones, PDAs that do it all, iPods, laptop computers and other devices make it easier to stay [...]
One of the best things about RSS technology, from a corporate communications standpoint, is how easy it is to distribute information over RSS feeds. You can integrate RSS technology into your corporate communications simply by having all of your employees subscribe to the company RSS feed. Then, whenever an important message is sent, or a [...]
When you want to get your corporate communications — advertising, press releases, special events and promos — widely distributed over the Internet, there are few corporate communications tools as effective as RSS technology. Using RSS feeds to distribute corporate messages can help you reach a wide variety of people, as well as make the infomration [...]
It’s no secret that marketers can attract publicity and increase promotion through the use of a charity cause. The concept has been implemented for decades and many corporations find the tactic to be profitable enough to repeat. Of course, there’s always another side to an almost too-good-to-be-true marketing strategy, and in this case it’s the [...]
Using podcasting as a corporate communication tools has become easier. Teleconference provider LiveOffice is now providing a free service to turn conference calls into podcasts. This can be very useful in corporate communications, as podcasts are easy to distribute through corporate RSS feeds, and they can be used in training and relationship management. Using RSS [...]
There are skeptics who maintain that RSS marketing solutions will exist as a complement to existing corporate marketing idea like email marketing. However, with software companies like Microsoft and a variety of Internet browsers (like Opera and Firefox) racing to make sure that they are compatible with RSS technology, it is likely that RSS efforts [...]
Looking at the company newsletter gets easier when it’s delivered via RSS. Now, you have a few options if you decide to go this route.
RSS to RSSSome services will aggregate your multiple RSS feeds to create a ‘digest’ of your feeds that resemble a newsletter. This option would not work, however, for a company [...]