In a June post, Business Week’s Bruce Nussbaum cites a couple of quotes about Web 2 from “two of the biggest marketers in the world”; GM and Procter & Gamble .
GM’s Michael Wiley declares that “The existing advertising paradigm sucks,” he said. “It’s woefully inefficient. We give consumers virtually no information.” adding that [...]

Is it possible that a blog could have a potentially negative connatation?  Perish the thought…
I suppose in the right circles, a blog could decidely not be a great thing to place in your weblog title.  That said, what do you call it?  Easton talks a little on this at his business blog:
Let’s say it again: [...]

Nothing announces or revives an internal blog better than a celebrity guest blogger.  Now, depending on your business, a celebrity for you will be different than another business might choose.How do you choose the celebrity?
As a way to guage interest, ask your employees who they’d like to hear on their blog?  Even if their suggestions [...]

Sometimes the divide between the corporate office and the employees is thousands of miles apart.  And, sometimes that divide is not merely literal.
Of course, add language barriers and communications hurdles (VoIP, IM, etc.) and this necessary communication can destroy your business.
One of the easiest and most effective methods for preventing the potential communications disastor is [...]

When your customers or your employees visit your corporate blog, they should not be shocked to see a different look. You’ve spent a great deal of time, money and research refining your brand, it would be counterproductive to waste all those resources by NOT branding your site.
But, can you brand it so that it [...]

Dynamic Content Gives Your Reader Value
Pulling in dynamic content, via RSS, adds value to your blog.  This week’s focus is on the three dynamic pulls Blogsites offer.Guest Weblogs
Take a look at the right sidebar of this blog.  We’re pulling three guest weblogs.  Most author’s don’t mind being ‘pulled’ because it offers them more eyeballs for [...]

Corporate Blogs
Debby Weil has a corporate blogging book coming out soon, and her primary method of promotion has been, of course, a blog ON the book.
She’s almost completely done now, but while we wait for it to go to press, she’s keeping us interested by providing snippets of the book. Her latest [...]

Adding something that encourages a response really adds to the blogging
“conversation” that you are attempting to spark in your corporation.

Try a poll like the one I’m using here. Be sure to choose &quotPlace in your site&quot when setting up the poll, but deselect the checkmark next to &quotPoll will appear in dPolls site as [...]

Businesses are blogging, and they’re doing it on a global scale. France and the US lead in corporate blogging.
Interesting how Germans pride their privacy and that Spanish, although the second most popular ‘western’ language has so few business bloggers. I’ve been collecting some links of global blogging if you want to learn more.
Is the [...]