Corporations have been implementing internal blogs, RSS publishing and there is even some experimentation with micro-blogging, ala Twitter. Yet many still are hesitating at the gate as to whether they will make an entry into corporate blogging.
Marriott Corporate Blog
There can be no predicting how each corporate voice will be judged, outside of the standard litmus [...]

Computerworld has a good article on the fears businesses often face when considering web 2.0.

For many, the blogging dilemma comes down to weighing the risks and benefits of spotlighting the company’s intellectual capital — the opinions of its employees — and opening new channels of communication with its customers without inadvertently leaking valuable information into [...]

Channel Register explores the benefits to business of enterprise RSS. RSS has its benefits not just to executives and marketing departments in following news, but also internally to distribute news and project information. One way to do this is through a private internal blog system. However, maintaining RSS software company wide could be an IT [...]

Russel Morgan of PC Mag discusses the in’s and out’s of business blogging.
First, don’t be afraid of it. The technology is not as hard as you may think. More and more consumers are online, and thoughtful ways to approach them can help build you a sustainable community to grow your business.
Some tips from [...]

Branding has changed. Word of mouth is more powerful than ever before, and more information is being spread more easily via the Internet. 87% of consumers research products online before their purchase - and some of that research falls into the domain of blogs. [BIGresearch’s June 2006 Consumer Intentions and Actions Survey]
The first step of [...]

Business blogging can be used as a good tool for internal business communications. As blogging moves out of the realm of isolated people putting their thoughts to screen, blogging technology will become more advanced to accomodate those that want to use blogging to keep in touch and disseminate information. Meryl K. Evans and Hank Stroll [...]

In Google’s continued refinement of their search engine services, an RSS feature has found its place among select results pages. This is especially handy considering the increased interest in business’ use of RSS feeds and the current marketing spotlight hovering over the use of corporate weblogs and RSS feeds for their distribution.
RSS Applied welcomes Google [...]

If you have a company blog then you are in the minority.  A recent survey suggested that there are much fewer company blogs than we may have realized.
Just 1.5 percent of the companies on the
Forbes 200 "Best Small Company" list have a company blog, according to
a report reseased Thursday by eMarketer. The report also cited
statistics [...]

One of the best reasons to blog is to achieve expert status in your field.  One blog that is always read by headhunters and their clients is the Marketing Headhunter blog.
He’s certainly seen as an expert in his field and with good reason.  His posts are relevant to his industry and they are almost always [...]