We were recently meeting with one of the top executives of a Fortune 500 company and discussing the power and dynamics of social networks.
The issue being discussed was whether creating a “social network for customer feedback” was a good or bad thing for the organization. One of the executives commented “I’d hate to empower our [...]

Brands are hiring people to lead their “social initiatives“. Armed with some perceived power afforded by the new position these individuals charge forward with initiatives to help the brands become more social and responsive to customers.
They engage in Twitter, get their brands positioned with a blog, gain presence in “communities” and try to position [...]

The term media has many different definitions. Published media is any media made available to the public. Mass media refers to all means of mass communication. Broadcast media refers to communications delivered over mass electronic communication networks.
News media refers to mass media focused on communicating news. Media meshing refers to the act of combining multiple [...]

Sometime you wonder how the minds of leaders were programmed to think, or should we say, not to think about the customer experience first. The blogosphere screams with stories of major brands being anti-social to the customer.
Check out this one: Want To Win Customers? Don’t Be Like A Wireless Carrier Posted July 11th, 2008 [...]

When people discuss all this “social stuff” it sounds like a different language to a lot of other people. The virtual world has a language all of its own. Learning a new language takes time, practice and understanding. Business leaders don’t typically have a lot of extra time to practice and understand a new language. [...]

Time yourself - how long will you give me to capture your attention with this blog?  5 seconds?  1 Minute?  Most likely, I have about 10 seconds to either interest you or watch you leave my website.  As a busines blogger, you can greatly impact key website metrics like “time on site” and “average page [...]

If you are in the process of researching Web 2.0 marketing strategies for your company’s blog, or if you have been speaking to potential SEO or Web 2.0 partners, you no doubt are deluged in acronyms and buzz words. SEO, SEM, PPC, long tail, AOV, ROI, CPA, CPC, conversions…these terms are delivered ad nauseum. [...]

There are hundreds of ways to promote your blog, and the very idea of blog promotion is becoming more sophisticated each day. There is post frequency, SEO, PPC, email marketing, link building, and so many more things you can do to grow traffic to your blog. The one promotion that never ceases to [...]

How often has a customer walked into your office, shook your hand and told you how much he has enjoyed reading your print ads? Or that he makes a point of driving by your billboard everyday? Yes, rhetorical questions, but you get the point. There is absolutely no way you can engage your customers, [...]