How often has a customer walked into your office, shook your hand and told you how much he has enjoyed reading your print ads? Or that he makes a point of driving by your billboard everyday? Yes, rhetorical questions, but you get the point. There is absolutely no way you can engage your customers, [...]

Whether you have a personal blog or a business blog, you cannot overlook the importance of contact information and information about you and your site.
Why is contact information so important? Aside from the obvious way of contacting you, it adds some legitimacy to your site. Pair it with more ways to contact you and [...]

ComputerWorld’s Michael Gartenberg (who works for Jupiter Research) offers six valuable tips for success in business blogging:

Post early and often.
Link and converse. Part of the essence of a blog is the fact that it’s a conversation, not just a static diary.
Once it’s out there, it’s out there. When blogging, discretion truly is the [...]

Dell Hell is much talked about online and those of us who own a few Dells can attest to their abhorrent customer service.  Most of the online commentary about Dell’s new blog is a good representation of the sentiment caused by Dell’s customer service and their previous conclusion that ignoring the mess would make it [...]

Deliver the content to your employees that you know they need to see.  Consider dynamic content on certain topics that would educate and encourage your employees.
You can choose to integrate the content as headlines, headlines with synopsis, or full articles and headlines.  Depending on how you want the messages displayed, you may choose any of [...]