Posts Tagged ‘conversions’

Blog Promotion Campaigns and Micro-Testing

Monday, July 9th, 2007

Blog promotion is an especially flexible marketing tool. How many times have you wished that you could change 5 seconds of that 30 sec spot that you sunk a fortune into on TV?
Blog Marketing Flexibility

That is one of the excellent attributes of blog marketing and the use of XML/RSS. The freedom to change your [...]

Fake Authors Cause Controversy

Monday, October 31st, 2005

Using your real name lends credence to your first person account of life in your company.  If you won’t endorse your posts, then why should I believe them?
A Panasonic blog is causing controversy because it is ghost written.  And, while sometimes controversy can be good, a good marketing campaign doesn’t merely focus on drivign traffic [...]