In studying the elements on a web page that lend to or obstruct conversions, one writer noted the general disconnect between big box retailers design philosophies for their brick and mortar operation in contrast to the shopping experience that they provide their customers online, as if they imagine that their online customer has lower expectations.

Meeting [...]

A food manufacturer pays a pretty price to have his product displayed on the shelf where the customer will most likely see it. That shelf is expensive because it’s high visibility will afford his brand optimum exposure,thus, producing more sales.

Now consider your website. Every page in your web site is a “shelf” designed to achieve [...]

Business blogging’s most arduous and time consuming task is getting that relevant content published on a daily basis.
You’ve optimized for search engine visibility, you’ve submitted your site to directories, you’ve been monitoring your analytics and tracking conversions.
Working Hard for the Content
You’ve been working pretty hard for the content, so why not let that content work [...]

Blog marketing through the use of videos is rapidly gaining interest as it continues to result in increased traffic and conversions for online marketers.We recently touched on the importance of optimizing the images on your website. In a recent interview, Rohit Bhargava of Interactive Marketing confirms the importance for image and video/podcast optimization.

Image, Video and [...]

E-commerce sites work very hard to make the shopping cart a user friendly experience so that conversion rates remain high and customers are happy to return for more. But what, if anything, will replace the shopping cart?
Advanced blog site platforms, blog marketing, RSS publishing and all of the other many changes in advertising have [...]

Blog marketing works on several levels. Keyword optimized content is the foundational level of your marketing efforts and supports the blog promotion campaigns that follow.

After you leverage your search engine rankings, you also want to score high on your reader’s index. It’s referred to as becoming a “thought leader” in your field.
One way of achieving [...]

Blogs for business that serve as the e-commerce branch of a brick and mortar operation would do well to cater to their online shopper with the idea in mind that they may well be perusing your inventory with the intent of actually getting in their car and driving to your store. Indeed content promotions [...]

Blog training includes a thorough look at understanding the significance of the data that you retrieve from your analytics program. And just a reminder, Google completes it’s transition to it’s new interface on July 18th. That transition represents only one of the many permutations search engine marketing and analysis is constantly undergoing.
Blog Promotion Strategy [...]

Blog marketing strategies must be informed by continuous review of your analytics. Doing so ensures that your ad campaigns are producing projected traffic and conversions.. Doing so ensures that your ad campaigns are producing projected traffic and conversions. In our last post we described the use of widgets as a business blogging tool that [...]

Blog promotion is an especially flexible marketing tool. How many times have you wished that you could change 5 seconds of that 30 sec spot that you sunk a fortune into on TV?
Blog Marketing Flexibility

That is one of the excellent attributes of blog marketing and the use of XML/RSS. The freedom to change your [...]